A Food Truck Video That Shows Where You Are

uscale reads your website and social pages and makes a short film that tells people what you cook, where to find you this week, and how to book you.

A food truck video solves a problem regular restaurant marketing does not have: your address changes. uscale reads your site and socials, then builds a short film in about ten minutes that shows your signature dishes, points people to your schedule, and gives event organisers a way to book you. The first video is free. See example videos or how pricing works.

What a food truck video shows

The truck at workThe hatch open, a queue forming, and the grill or flat-top at full heat through the window.
The signature dishesThe one or two items the truck is known for, handed out through the serving window.
Someone eating on the streetA customer eating standing up at a market or street corner, plate in hand.
Booking for eventsA mention that the truck is available for events or catering, if that is part of the business.

How a food truck video gets made

Paste your websiteYour site, app or GitHub repo. uscale reads it: the offer, the brand, the facts.
The director plans the filmA storyboard with every line of narration, for your approval before anything is filmed.
Get the videoFilmed or illustrated, voiced and captioned in about ten minutes. Ask for changes in the chat.

A food truck video, beat by beat

  1. Open on the truckThe livery and name painted on the side, hatch already open.
  2. The grillFlames or the flat-top at full heat, seen through the serving window.
  3. The dishThe one dish this truck is known for, handed across the counter.
  4. Eating outsideSomeone eating standing up at a market stall or street corner.
  5. Where to find itVoice and caption point to the schedule page or social feed for this week's locations.

uscale or a filmed shoot

uscaleA filmed shoot
Time to the first cutAbout ten minutesWeeks of briefs and shoots
What you needYour websiteA brief, a shoot, footage
Voice and captionsIncludedExtra rounds
ChangesAsk the director in the chatAnother booking
Your first videoFreeA quote

Prices per video are on the pricing page.

Food truck video questions

What is a food truck video?

A food truck video is a short film, usually under a minute, that shows what a truck cooks, what it looks like in service, and where people can find it. Because a truck moves, the video points to a live schedule or social page instead of a fixed address, and mentions event booking if the truck offers it. uscale builds one automatically from your website and socials in about ten minutes.

How much does a food truck video cost?

The first video is free. uscale reads your website and social pages, plans the film, and produces it in about ten minutes with no crew or shoot day. After the first one, pricing depends on how many videos you want and how often you need new locations or dishes added.

What do I need to give uscale to make the video?

Just your website address, and ideally a link to wherever you post your schedule, such as Instagram or a locations page. uscale reads the facts already there, your menu, your look, your booking contact, and builds the film from that. You do not need to film anything yourself.

Can I update the video when my menu or schedule changes?

Yes. The video is built to point people to your live schedule or social feed rather than naming a fixed location, so it stays accurate as you move. If your signature dishes change or you add a new one, you can ask for a refreshed cut.

Where should I use a food truck video?

Most owners post it to Instagram and TikTok, pin it to their website homepage, and send it to event organisers when pitching catering work. It is short enough to work as a story, a reel, or an email attachment for someone deciding whether to book the truck.

Related specialties

Make your food truck video from your website

About ten minutes, and the first video is free.

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