A 60-second explainer video costs about $6,000–$15,000 at an agency's per-minute rate, $800–$2,500 from a freelancer on Upwork, 80–120 hours of your own team's time, or 10 credits with uscale, where the first video is free. Change the video below to see your numbers.
| Route | Per video | Total |
|---|---|---|
| AgencyAt $6,000–$15,000 per finished minute · yumyumvideos.com | $6,000–$15,000 | $6,000–$15,000 |
| FreelancerStandard 2D, Upwork's typical project price · upwork.com | $800–$2,500 | $800–$2,500 |
| Your team80–120 hours of animation work per video · yumyumvideos.com, bls.gov | $3,925–$5,887 | $3,925–$5,887 |
| uscaleProduct walkthrough or demo: 10 credits, 2 per revision. Your first 10 credits are free. | 10 credits | Free |
Published price ranges and rates, not quotes. Agencies and freelancers usually include their revision rounds in the quote; uscale charges a new render for each one.
A 60-second explainer usually costs $6,000–$15,000 from an agency, at Yum Yum Videos' per-minute rate; their July 2026 round of 61 quotes had a median of $9,680. A freelancer on Upwork charges $800–$2,500 for a standard 2D explainer. With uscale, a product video is 10 credits, and your first one is free.
Because the price follows the style, the length, the deadline and how much is custom. In a Wyzowl survey of explainer studios, quotes for the same brief ran from $600 to $250,000, with a median of $5,400. Animation drawn for you costs the most, and a tight deadline or extra languages add to any quote.
Mostly your team's time. Yum Yum Videos puts one finished minute of custom animation at 80 to 120 hours of specialist work; at the US median pay for animators, $49.06 an hour, that is $3,925–$5,887 a minute. A professional voice-over adds $320–$450 at Voquent's rates.
uscale charges per film, in credits you buy once: a product walkthrough or a launch film is 10 credits, a cinematic cut 23, a story film 31. Packs start at $29 for 25 credits, there is no subscription, and every new account gets 10 credits, enough for its first video.
No. The agency, freelancer and in-house figures are published price ranges and rates, each linked with the date it was read, so a real quote can land outside them. uscale's figure comes from its price list, and the director names the price of every step before it starts.
Sign up with Google or your email. No credit card needed.
Make my first video