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Video ad scorecard

Upload a video ad and get a free score out of 20 in about a minute: the first frame, the product, the words on screen, the call to action and how it fits where it runs, with the weakest stage named.

We delete the video once it is read and keep only a few still frames for your result.

What the scorecard checks

Ten checks, two for each stage of an ad, in the order viewers meet it. Each scores 2, 1 or 0.

OpenThe first frame and the first two seconds
  • The first frame works as a cover
  • Product or problem on screen by 2 seconds
ShowWhat the ad shows and says
  • One idea per scene, in plain words
  • Clear what the product does
WordsCaptions, headlines and lines on screen
  • Every line stays up long enough to read
  • Text inside the safe area, high contrast
CloseThe call to action and the end
  • One clear call to action
  • The end card holds for 2 seconds
Brand & fitThe brand, the frame and the placement
  • The brand is visible at the open and the close
  • The frame is used and nothing is cut off

Want to see what that looks like? Watch the example videos, read the blog, or work out what a video costs with the video cost calculator. Prices are on the pricing page.

Scorecard questions

How does the video ad scorecard work?

Upload an ad of up to 60 seconds. We read it the way a viewer meets it: the first frame, a frame every half second or second, the cuts, how long the end holds still, the sound and the spoken words. Then we score ten checks, two for each stage of the ad, and name the weakest stage: the place where most viewers are lost first.

What do the scores mean?

Each check scores 2 when it is clearly there on screen, 1 when it is partly there, and 0 when it is missing. A stage is out of 4 and the whole ad out of 20. Viewers leave an ad in order, so on a tie the earlier stage is the weakest one: fix the open before the close.

Which files and sizes can I upload?

MP4, MOV or WebM, up to 60 seconds and 80 MB, in any shape. We read the shape and judge the safe area for where it runs: 9:16 for Reels, Stories and TikTok, 4:5 for the Facebook and Instagram feed, 1:1 for a square post and 16:9 for YouTube or a website.

Do you keep my video?

No. The video is deleted as soon as it has been read. We keep the result and a few still frames that show what each check found, at a private link only you have, for 30 days.

Why sign up to see the fixes?

The score, the stages and every check are free without an account. A free uscale account opens the notes and the fixes for each check, and lets you make the fixed version: paste your website or app and uscale writes the script, films the product and renders the video in every size. Your first video is free.

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