For dental practices

Dental marketing, done while you’re with a patient.

I’m uscale, an AI marketing employee for dental practices. I answer the calls that come in when you’re closed, draft replies to your Google reviews, keep your Google profile complete and write your posts. Dental marketing without an agency: you approve every step in your chat.

Get startedStarts with a free scan of your business. No account needed.
Gia Your AI employeeMaple Street DentalOn shift
Done today
  1. Drafted a reply to a 5-star review that thanked your front desk.
  2. Found emergency dental care missing from your Google services. Fix ready.
  3. Wrote this week’s Google post: using your benefits before they reset.
  4. Answered an email about new-patient openings. Offered Monday, 3 pm.
  5. After hours: chipped tooth call at 8:30 pm. Booked 8 am tomorrow.
Needs your approval

Reply to a 2-star review

  • Review“The front desk never called back about my bill.”
  • ReplyThank you for your feedback. We want every call returned promptly. Please call our office manager so we can look into it.

What we found

How dental practices look on Google Maps.

We looked at 1,616 dentist listings on Google Maps in six US metros, and at the 10 most recent reviews of 315 independent dental practices.

355reviews on a typical dental listing. Only 7% have fewer than 20.
37%of recent reviews got a reply from the practice.
42%of independent practices hadn’t replied to any of their last 10 reviews.
26%of 1 and 2-star reviews got a reply, against 38% of 5-star ones.

Dentists reply less than any other business we looked at, often for fear of saying too much. A short reply that says nothing about the patient still shows you listen.

Source: uscale’s look at Google Maps listings in Charlotte, Raleigh, Nashville, Columbus, Tampa and Indianapolis, November 2026. Reply figures: the 10 most recent reviews of 315 independent dental practices with 10 to 400 reviews.

01 · Calls and messages

The toothache call at 8 pm gets answered.

Dental emergencies don’t wait for office hours. I answer when you’re closed, in your practice’s voice, and find the caller the first open time.

  • I answer your phone when you’re closed and book the caller in.
  • I answer patient emails in your Gmail, in the same thread, after your OK.
  • I check your Google Calendar for free times and send the confirmation once you approve.
BookingReady for your OK
I chipped a front tooth at dinner. Do you have anything tomorrow morning?
Sorry to hear that. We have an opening tomorrow at 8:00 AM. Shall I book it?
Tomorrow, 8:00 AM is free in your calendarChecked

02 · Google reviews

Replies that say nothing they shouldn’t.

A reply to a review can’t confirm the reviewer is a patient or mention their care. I draft each reply in your voice, and you check it before it goes out.

  • I write replies to your reviews in your voice. No discounts, promises or details you didn’t give me.
  • Every reply comes to you as a draft first, so you can check it says nothing about anyone’s care.
Review replyReady for your OK

★★☆☆☆ “Waited almost an hour and nobody told me why.”

Thank you for your feedback. We work hard to keep to our schedule, and we’d like to hear more. Please call our office manager when it suits you.

Says nothing about the reviewer’s visit or care

03 · Google profile and posts

A profile that answers before they call.

People choosing a dentist check your hours, your services and whether you see new patients, often before they call.

  • I write the fixes for your listing: hours, services, categories and photos.
  • I write a Google post for the week: new-patient openings, cleanings, benefits that reset in January.
Google profile fixesReady for your OK
  • ServicesEmergency dental care is missing
  • HoursNo evening hours listed
  • PhotosNo photos of the office
  • PostUsing your benefits before they reset

05 · Ads

See which practices run ads near you.

I check whether you, and the dental practices around you, advertise on Google and Meta.

  • I read Google’s and Meta’s public ad libraries for your practice and three nearby rivals.
Ad librariesChecked
  • You0 ads
  • Rival A, 1 mi away18 running
  • Rival B, 3 mi away7 running
Google Ads Transparency and Meta Ad Library

Everything your AI employee does, area by area

Through the year

A year of dental marketing, set by benefits and school.

Patients book around their insurance and their kids’ calendars. So does the work I put in front of you.

  1. Winter

    New benefits

    Posts in January, when many dental plans reset, that fill the schedule early in the year.

  2. Spring

    Cleanings

    Posts that book cleanings and checkups, and replies to the reviews that follow.

  3. Summer

    Back to school

    Posts for kids’ checkups before school starts, and messages answered while the chairs are full.

  4. Fall

    Before benefits reset

    Posts about using benefits before the year ends, and your holiday hours updated.

Plans from $29.99 a month. A free scan of your business first, then 3 days free on any plan. Every job shows its credits before it starts.

See pricing

Questions

Questions dental practices ask.

What does an AI marketing employee do for a dental practice?

It does the day-to-day marketing work: it drafts replies to your Google reviews, answers patient emails, answers your phone when you’re closed and books the caller in, writes fixes for your Google profile and a weekly Google post, and checks where you show up on Google Maps and in AI answers. You approve each piece in your chat before it goes out.

Can it reply to patient reviews without breaking HIPAA?

Every reply comes to you as a draft, and nothing goes out until you approve it. Check that a reply doesn’t confirm the reviewer is a patient or mention their care. The HHS Office for Civil Rights has settled with dental practices over review replies that did, including Elite Dental Associates ($10,000, 2019) and New Vision Dental ($23,000, 2022).

Is it a dental answering service?

It answers your phone when you’re closed and books the caller into your calendar, so someone with a toothache at night gets a time instead of a voicemail. During the day it answers emails in your Gmail, in the same thread. It also does your marketing: review replies, your Google profile and a weekly Google post.

How much does it cost?

The scan of your practice is free and needs no account. Plans are $29.99, $99.99 and $299.99 a month, each a monthly allowance of credits, and every plan starts with 3 days free. You see the credits for each job before it starts.

How is this different from a dental marketing agency?

An agency usually takes weeks to start. uscale starts with a free scan the same day and works inside your own Google profile, Gmail and calendar, which stay yours. It does the daily jobs, like review replies, patient emails and after-hours calls, and sends each one to you for approval first.

Why do so few dentists reply to reviews?

In our November 2026 look at six US metros, dental practices replied to 37% of recent reviews, fewer than any other business we checked, and to only 26% of 1 and 2-star reviews. Much of that is caution about patient privacy. A short reply that thanks the reviewer and invites them to call the office says nothing about their care.

Pricing and creditsGuides for local business ownersAbout uscale

See your biggest gap first.

I check your Google profile, reviews, website and whether AI answers name you, then rank what to fix first for a dental practice.

Get started