For physical therapy practices

Physical therapy marketing, done while you’re treating patients.

I’m uscale, an AI marketing employee for physical therapy practices. I answer the calls that come in when you’re closed, draft replies to your Google reviews, keep your Google profile complete and write your posts. Physical therapy marketing without an agency: you approve every step in your chat.

Get startedStarts with a free scan of your business. No account needed.
Gia Your AI employeeNorthgate Physical TherapyOn shift
Done today
  1. Drafted a reply to a 5-star review that praised your early hours.
  2. Found sports injury rehab missing from your Google services. Fix ready.
  3. Wrote this week’s Google post: getting ready for running season.
  4. Answered an email about evening appointments. Offered Tuesday, 6 pm.
  5. After hours: new-patient call at 7:55 pm. Evaluation booked 7 am.
Needs your approval

Reply to a 2-star review

  • Review“Great therapists, but scheduling was a headache.”
  • ReplyThank you for the kind words about our team, and we’re sorry scheduling was hard. Please call the front desk so we can hear more.

What we found

How physical therapy practices look on Google Maps.

We looked at 609 physical therapy listings on Google Maps in six US metros, and at the 10 most recent reviews of 192 independent physical therapy practices.

86reviews on a typical physical therapy listing. 18% have fewer than 20.
89%of physical therapy listings are rated 4.8 stars or higher.
54%of recent reviews got a reply from the practice.
28%of independent practices hadn’t replied to any of their last 10 reviews.

Patients leave few unhappy reviews, so stars rarely decide. How many reviews you have, and how recent they are, do.

Source: uscale’s look at Google Maps listings in Charlotte, Raleigh, Nashville, Columbus, Tampa and Indianapolis, November 2026. Reply figures: the 10 most recent reviews of 192 independent physical therapy practices with 10 to 400 reviews.

01 · Calls and messages

The new-patient call at 8 pm gets answered.

People look for a physical therapist after work, often with a referral in hand. I answer when you’re closed, in your practice’s voice, and book the evaluation.

  • I answer your phone when you’re closed and book the caller in.
  • I answer patient emails in your Gmail, in the same thread, after your OK.
  • I check your Google Calendar for free times and send the confirmation once you approve.
BookingReady for your OK
My doctor says I need physical therapy for my knee. Do you have early morning appointments?
Yes, we do. We have an evaluation open tomorrow at 7:00 AM. Shall I book it?
Tomorrow, 7:00 AM is free in your calendarChecked

02 · Google reviews

Replies that say nothing about anyone’s care.

A reply to a review can’t confirm the reviewer is a patient or mention their treatment. I draft each reply in your voice, and you check it before it goes out.

  • I write replies to your reviews in your voice. No discounts, promises or details you didn’t give me.
  • Every reply comes to you as a draft first, so you can check it says nothing about anyone’s care.
Review replyReady for your OK

★★☆☆☆ “Hard to get appointments that work around my job.”

Thank you for your feedback. We want everyone to find times that work for them. Please call our front desk so we can help.

Says nothing about the reviewer’s visit or care

03 · Google profile and posts

A profile that shows the hours people need.

People choosing a physical therapist check your hours, what you treat and the newest reviews before they call.

  • I write the fixes for your listing: hours, services, categories and photos.
  • I write a Google post for the week: early and evening hours, sports injuries, getting back to running.
Google profile fixesReady for your OK
  • ServicesSports injury rehab is missing
  • HoursNo early-morning hours listed
  • PhotosNo photos of the gym
  • PostGetting ready for running season

05 · Ads

See which practices run ads near you.

I check whether you, and the physical therapy practices around you, advertise on Google and Meta.

  • I read Google’s and Meta’s public ad libraries for your practice and three nearby rivals.
Ad librariesChecked
  • You0 ads
  • Rival A, 2 mi away12 running
  • Rival B, 4 mi away5 running
Google Ads Transparency and Meta Ad Library

Everything your AI employee does, area by area

Through the year

A year of physical therapy marketing.

Injuries follow the seasons: ice, running, sports and the holidays. So does the work I put in front of you.

  1. Winter

    Ice and new deductibles

    Posts for the slips of the icy months, and evaluations booked as plans reset in January.

  2. Spring

    Running season

    Posts for runners getting back out, and evening calls answered.

  3. Summer

    Sports

    Posts for young athletes before the fall season, and replies to the reviews that follow.

  4. Fall

    Before benefits reset

    Posts about using benefits before the year ends, and your holiday hours updated.

Plans from $29.99 a month. A free scan of your business first, then 3 days free on any plan. Every job shows its credits before it starts.

See pricing

Questions

Questions physical therapy practices ask.

What does an AI marketing employee do for a physical therapy practice?

It does the marketing work between sessions: it drafts replies to your Google reviews, answers patient emails, answers your phone when you’re closed and books the caller in, writes fixes for your Google profile and a weekly Google post, and checks where you show up on Google Maps and in AI answers. You approve each piece in your chat first.

Can it book evaluations after hours?

Yes. It answers your phone when you’re closed and books the caller in, so someone with a referral in hand gets an evaluation time instead of a voicemail. During the day it answers patient emails in your Gmail, in the same thread, and checks your Google Calendar before it offers a time. You approve each booking.

Can it reply to patient reviews without breaking HIPAA?

Every reply comes to you as a draft, and nothing goes out until you approve it. Check that a reply doesn’t confirm the reviewer is a patient or mention their treatment. Physical therapists who bill insurance electronically are covered by HIPAA, and the HHS Office for Civil Rights has fined practices whose review replies did, including two dental practices in 2019 and 2022.

Is this physical therapy SEO?

Partly. It checks where your practice ranks on Google Maps for three searches people near you make, and whether AI answers name you. It writes the fixes for your Google profile and a weekly Google post, which help you come up in local searches. It doesn’t build links or write long blog posts.

How much does it cost?

The scan of your practice is free and needs no account. Plans are $29.99, $99.99 and $299.99 a month, each a monthly allowance of credits, and every plan starts with 3 days free. You see the credits for each job before it starts.

How many Google reviews does a physical therapy practice need?

Enough to match the practices near you. In our November 2026 look at six US metros, a typical physical therapy listing had 86 reviews, 89% were rated 4.8 stars or higher, and 28% of independent practices hadn’t replied to any of their last 10. Check the first three on Google Maps for your town and aim for their count, with a reply to each.

Pricing and creditsGuides for local business ownersAbout uscale

See your biggest gap first.

I check your Google profile, reviews, website and whether AI answers name you, then rank what to fix first for a physical therapy practice.

Get started