For electricians

Electrician marketing, done while you’re up a ladder.

I’m uscale, an AI marketing employee for electricians. I answer the calls that come in when you’re closed, reply to your Google reviews, fill out your Google profile and write your posts. Electrician marketing without an agency: you approve every step in your chat.

Get startedStarts with a free scan of your business. No account needed.
Gia Your AI employeeLakeline ElectricOn shift
Done today
  1. Wrote a reply to a 5-star review about a panel upgrade.
  2. Found EV charger installation missing from your Google services. Fix ready.
  3. Wrote this week’s Google post: surge protection before storm season.
  4. Answered an email about new outlets in a garage. Offered Tuesday, 9 am.
  5. After hours: half the house lost power at 8:50 pm. Booked 7:30 am.
Needs your approval

Reply to a 2-star review

  • Review“The work was fine, but nobody called to say they were running late.”
  • ReplyThank you for telling us. You should have had a call when we were running behind. Please get in touch so we can make it right.

What we found

How electricians look on Google Maps.

We looked at 1,374 electrician listings on Google Maps in six US metros, and at the 10 most recent reviews of 338 independent electricians.

17reviews on a typical electrician listing. 54% have fewer than 20.
47%of recent reviews got a reply from the owner.
33%of independent electricians hadn’t replied to any of their last 10 reviews.
38%of 1 and 2-star reviews got a reply, against 48% of 5-star ones.

Most electrician listings have only a handful of reviews, so each one, and its reply, carries more weight. A complete profile and a reply to every review set you apart.

Source: uscale’s look at Google Maps listings in Charlotte, Raleigh, Nashville, Columbus, Tampa and Indianapolis, November 2026. Reply figures: the 10 most recent reviews of 338 independent electricians with 10 to 400 reviews.

01 · Calls and messages

The lights-out call at 9 pm gets answered.

Electrical calls come when a breaker won’t reset or half the house goes dark. I answer when you can’t, in your voice, and find the customer a time.

  • I answer your phone when you’re closed and book the caller in.
  • I answer customer emails in your Gmail, in the same thread, after your OK.
  • I check your Google Calendar for free times and send the confirmation once you approve.
BookingReady for your OK
A breaker keeps tripping in the kitchen whenever we run the microwave. Can someone look at it this week?
Thanks for the details. We have an electrician free Thursday at 10:00 AM. Shall I book it?
Thursday, 10:00 AM is free in your calendarChecked

02 · Google reviews

With 17 reviews, every reply gets read.

On a listing with a handful of reviews, people read all of them, and every reply. I write each one in your voice.

  • I write replies to your reviews in your voice. No discounts, promises or details you didn’t give me.
  • I read your site, your Google listing and your own past replies before I write.
Review replyReady for your OK

★★☆☆☆ “Showed up on time, but the price was higher than what we were told on the phone.”

Thank you for the review, and we’re sorry the price wasn’t what you expected. Please give us a call so we can go through it with you.

Your voice, read from your site and your own replies

03 · Google profile and posts

A profile as complete as your work.

Many electrician listings are thin: few photos, few services. People call the ones that look established.

  • I write the fixes for your listing: hours, services, categories and photos.
  • I write a Google post for the week: panel upgrades, EV chargers, storm season.
Google profile fixesReady for your OK
  • ServicesEV charger installation is missing
  • ServicesPanel upgrades are missing
  • PhotosNo photos of finished work
  • PostSurge protection before storm season

05 · Ads

See which electricians run ads near you.

I check whether you, and the electricians around you, advertise on Google and Meta.

  • I read Google’s and Meta’s public ad libraries for your business and three nearby rivals.
Ad librariesChecked
  • You0 ads
  • Rival A, 2 mi away6 running
  • Rival B, 6 mi away2 running
Google Ads Transparency and Meta Ad Library

Everything your AI employee does, area by area

Through the year

A year of electrician marketing.

Electrical work follows remodels, storms and the holidays. So does the work I put in front of you.

  1. Spring

    Remodels and upgrades

    Posts for panel upgrades and remodel wiring, and a profile that lists each service.

  2. Summer

    Storms and outages

    After-hours calls answered when the power goes out, and replies to the reviews that follow busy weeks.

  3. Fall

    Lighting and generators

    Posts for outdoor lighting and generator checks before winter.

  4. Winter

    Heaters and EV chargers

    Posts for EV chargers after the holidays, and for circuits that trip when space heaters run.

Plans from $29.99 a month. A free scan of your business first, then 3 days free on any plan. Every job shows its credits before it starts.

See pricing

Questions

Questions electricians ask.

What does an AI marketing employee do for an electrician?

It takes the marketing work off your list: it writes replies to your Google reviews, answers customer emails, answers your phone when you’re closed and books the caller in, writes fixes for your Google profile and a weekly Google post, and checks where you show up on Google Maps and in AI answers. You approve each piece in your chat first.

Is it an electrician answering service?

It answers your phone when you’re closed and books the caller into your calendar, so a call about a dead circuit at night doesn’t go to the next electrician on the list. During the day it answers customer emails in your Gmail. It also does the marketing an answering service doesn’t: review replies, your Google profile and your weekly post.

Will it reply or book without asking me?

No. Every review reply, booking and post comes to you as a card first, in WhatsApp or on your uscale page. You OK it, change it or skip it. You can let it send simple answers on its own, like your hours and address, but only if you switch that on.

How much does it cost?

Your first scan is free and needs no account. Plans are $29.99, $99.99 and $299.99 a month, each a monthly allowance of credits, and each plan starts with 3 days free. Before any job starts, you see how many credits it will use.

Is this electrician SEO?

Partly. It checks where you rank on Google Maps for three searches people near you make, and whether AI answers name your business. It writes the fixes for your Google profile and a weekly Google post, which help you show up in local search. It doesn’t build links or write long blog posts for you.

Why do Google reviews matter so much for electricians?

Most electricians have only a few reviews. In our November 2026 look at six US metros, a typical electrician listing had 17 reviews and 54% had fewer than 20. With so few, each review and each reply is read closely, so a calm answer to a bad one matters more than it would on a listing with hundreds.

Pricing and creditsGuides for local business ownersAbout uscale

See your biggest gap first.

I check your Google profile, reviews, website and whether AI answers name you, then rank what to fix first for an electrician.

Get started