For HVAC companies

HVAC marketing, done while you’re on a job.

I’m uscale, an AI marketing employee for HVAC companies. I answer the calls that come in after hours, reply to your Google reviews, keep your Google profile ready for the next heat wave and write your posts. HVAC marketing without an agency: you approve every step in your chat.

Get startedStarts with a free scan of your business. No account needed.
Gia Your AI employeeNorthside Heating & AirOn shift
Done today
  1. Wrote a reply to a 5-star review that named your tech, Luis.
  2. Found Saturday hours missing on your Google profile. Fix ready.
  3. Wrote this week’s Google post: furnace tune-ups.
  4. Answered an email about a new heat pump. Offered Thursday, 10 am.
  5. After hours: no-heat call at 9:40 pm. Booked 7:30 am tomorrow.
Needs your approval

Reply to a 2-star review

  • Review“The tech came two hours after the window.”
  • ReplyThank you for telling us, and we’re sorry about the wait. Please call us so we can make it right.

What we found

How HVAC companies look on Google Maps.

We looked at 1,404 HVAC listings on Google Maps in six US metros, and at the 10 most recent reviews of 336 independent HVAC companies.

56reviews on a typical HVAC listing. 34% have fewer than 20.
46%of recent reviews got a reply from the owner.
28%of independent HVAC companies hadn’t replied to any of their last 10 reviews.
38%of 1 and 2-star reviews got a reply, against 47% of 5-star ones.

A reply to every review, the bad ones first, already puts you ahead of most HVAC companies near you.

Source: uscale’s look at Google Maps listings in Charlotte, Raleigh, Nashville, Columbus, Tampa and Indianapolis, November 2026. Reply figures: the 10 most recent reviews of 336 independent HVAC companies with 10 to 400 reviews.

01 · Calls and messages

The no-heat call at 9 pm gets answered.

HVAC calls come when a system breaks, not when you’re free. I answer when you can’t, in your voice, and find the customer a time.

  • I answer your phone when you’re closed and book the caller in.
  • I answer customer emails in your Gmail, in the same thread, after your OK.
  • I check your Google Calendar for free times and send the confirmation once you approve.
BookingReady for your OK
Our AC stopped blowing cold and it’s 94 out. Can someone come today?
Sorry, that’s rough in this heat. We have a tech free today at 4:00 PM. Shall I book it?
Today, 4:00 PM is free in your calendarChecked

02 · Google reviews

Every review gets a reply, the bad ones too.

HVAC reviews name the tech, the system and the wait. I reply to each one in your voice.

  • I write replies to your reviews in your voice. No discounts, promises or details you didn’t give me.
  • I read your site, your Google listing and your own past replies before I write.
Review replyReady for your OK

★★☆☆☆ “The tech came two hours after the window they gave me.”

Thank you for telling us, and we’re sorry about the wait. That isn’t the visit we want you to have. Please give us a call so we can make it right.

Your voice, read from your site and your own replies

03 · Google profile and posts

Ready before the first heat wave.

When the weather turns, people search for AC or furnace repair and call the first listings that look open and complete.

  • I write the fixes for your listing: hours, services, categories and photos.
  • I write a Google post for the week, timed to the season: AC tune-ups in spring, furnace checks in fall.
Google profile fixesReady for your OK
  • CategoryAdd “Furnace repair service”
  • ServicesHeat pump installation is missing
  • HoursNo Saturday hours listed
  • PostFurnace tune-ups before the first cold snap

05 · Ads

See which HVAC companies run ads near you.

I check whether you, and the HVAC companies around you, advertise on Google and Meta.

  • I read Google’s and Meta’s public ad libraries for your business and three nearby rivals.
Ad librariesChecked
  • You0 ads
  • Rival A, 2 mi away9 running
  • Rival B, 4 mi away3 running
Google Ads Transparency and Meta Ad Library

Everything your AI employee does, area by area

Through the year

A year of HVAC marketing, set by the weather.

Your busy weeks follow the weather. So does the work I put in front of you.

  1. Spring

    AC tune-ups

    Posts that book cooling checks before the first hot week, and a profile that lists the service.

  2. Summer

    No-cool calls

    Messages answered fast and replies to the reviews that come with peak season.

  3. Fall

    Furnace checks

    Posts for heating tune-ups and filter changes, and your hours updated for the season.

  4. Winter

    No-heat calls

    After-hours calls answered and booked, so a cold night doesn’t go to the next company on the list.

Plans from $29.99 a month. A free scan of your business first, then 3 days free on any plan. Every job shows its credits before it starts.

See pricing

Questions

Questions HVAC companies ask.

What does an AI marketing employee do for an HVAC company?

It does the day-to-day marketing work: it writes replies to your Google reviews, answers customer emails, answers your phone when you’re closed and books the caller in, writes fixes for your Google profile and a weekly Google post, and checks where you show up on Google Maps and in AI answers. You approve each piece in your chat before it goes out.

Can it answer calls when we’re closed?

Yes. It answers your phone when you’re closed and books the caller into your calendar, so a no-heat call at night doesn’t go to the next company on the list. During the day it answers customer emails in your Gmail and finds a free time in your Google Calendar.

Will it post or reply without asking me?

No. Every review reply, booking and post comes to you as a card first, in WhatsApp or on your uscale page. You OK it, change it or skip it. You can let it send simple answers on its own, like your hours and address, but only if you switch that on.

How much does it cost?

The scan of your business is free and needs no account. Plans are $29.99, $99.99 and $299.99 a month, each a monthly allowance of credits, and every plan starts with 3 days free. Every job shows its credits before it starts.

How is this different from an HVAC marketing agency?

An agency usually takes weeks to start. uscale starts with a free scan the same day and then works inside your own Google profile, Gmail and calendar, which stay yours. It does the daily jobs, like review replies, customer emails and after-hours calls, and sends each one to you for approval first.

Why do Google reviews matter so much for HVAC companies?

People often choose an HVAC company from the Google Maps results, and they read the reviews and the replies. In our November 2026 look at six US metros, a typical HVAC listing had 56 reviews, and owners replied to only 38% of their 1 and 2-star reviews. Replying to every review, the bad ones first, sets you apart.

Pricing and creditsGuides for local business ownersAbout uscale

See your biggest gap first.

I check your Google profile, reviews, website and whether AI answers name you, then rank what to fix first for an HVAC company.

Get started