For veterinary practices

Veterinary marketing, done while you’re in the exam room.

I’m uscale, an AI marketing employee for veterinary practices. I answer the calls that come in when you’re closed, draft replies to your Google reviews, keep your Google profile complete and write your posts. Veterinary marketing without an agency: you approve every step in your chat.

Get startedStarts with a free scan of your business. No account needed.
Gia Your AI employeeCedar Hill Animal HospitalOn shift
Done today
  1. Drafted a reply to a 5-star review that thanked your team for being gentle.
  2. Found dental cleanings missing from your Google services. Fix ready.
  3. Wrote this week’s Google post: holiday foods that aren’t safe for dogs.
  4. Answered an email about a puppy’s first shots. Offered Wednesday, 4 pm.
  5. After hours: vaccine visit request at 8:40 pm. Booked Saturday, 9 am.
Needs your approval

Reply to a 2-star review

  • Review“The vets are kind, but we waited over an hour.”
  • ReplyThank you for the kind words about our vets, and we’re sorry about the wait. Please call us so we can hear more.

What we found

How veterinary practices look on Google Maps.

We looked at 598 vet listings on Google Maps in six US metros, and at the 10 most recent reviews of 251 independent veterinary practices.

303reviews on a typical vet listing. Only 8% have fewer than 20.
41%of vet listings are rated 4.8 stars or higher, the fewest of any business we looked at.
32%of independent practices hadn’t replied to any of their last 10 reviews.
47%of 1 and 2-star reviews got a reply, against 44% of 5-star ones.

Vet reviews are long and personal, and ratings run lower than for any business we looked at. A kind reply to a hard review is read by every pet owner who looks you up.

Source: uscale’s look at Google Maps listings in Charlotte, Raleigh, Nashville, Columbus, Tampa and Indianapolis, November 2026. Reply figures: the 10 most recent reviews of 251 independent veterinary practices with 10 to 400 reviews.

01 · Calls and messages

The 8 pm booking call gets answered.

Pet owners call after work, when the clinic is closed. I answer in your practice’s voice and book the visit.

  • I answer your phone when you’re closed and book the caller in.
  • I answer client emails in your Gmail, in the same thread, after your OK.
  • I check your Google Calendar for free times and send the confirmation once you approve.
BookingReady for your OK
Our new puppy needs her next round of shots. Do you have anything Saturday morning?
Congratulations on the puppy! We have an opening Saturday at 9:00 AM. Shall I book it?
Saturday, 9:00 AM is free in your calendarChecked

02 · Google reviews

Every review gets a reply, the hard ones too.

Vet reviews are personal: they talk about a pet’s care, the bill and sometimes a loss. I draft each reply in your voice, and you check it before it goes out.

  • I write replies to your reviews in your voice. No discounts, promises or details you didn’t give me.
  • Every reply comes to you as a draft first, so you can check its tone and what it says.
Review replyReady for your OK

★★☆☆☆ “The bill was much more than the estimate.”

Thank you for telling us. We want every cost to be clear before treatment. Please call our practice manager so we can go through it with you.

Your voice, read from your site and your own replies

03 · Google profile and posts

A profile pet owners can trust.

Pet owners compare vets on Google before they call: services, hours, which animals you see and the newest reviews.

  • I write the fixes for your listing: hours, services, categories and photos.
  • I write a Google post for the week: vaccines, dental care, keeping pets safe through the holidays.
Google profile fixesReady for your OK
  • ServicesDental cleanings are missing
  • HoursNo Saturday hours listed
  • PhotosNo photos of the exam rooms
  • PostHoliday foods that aren’t safe for dogs

05 · Ads

See which practices run ads near you.

I check whether you, and the veterinary practices around you, advertise on Google and Meta.

  • I read Google’s and Meta’s public ad libraries for your practice and three nearby rivals.
Ad librariesChecked
  • You0 ads
  • Rival A, 2 mi away14 running
  • Rival B, 4 mi away6 running
Google Ads Transparency and Meta Ad Library

Everything your AI employee does, area by area

Through the year

A year of veterinary marketing.

Pet care follows the seasons: fleas and ticks, the heat, the holidays. So does the work I put in front of you.

  1. Spring

    Fleas, ticks and heartworm

    Posts for prevention visits as the weather warms, and bookings answered after hours.

  2. Summer

    Heat and travel

    Posts about pets in the heat, and messages answered while the exam rooms are full.

  3. Fall

    Checkups and vaccines

    Posts for yearly checkups, and replies to the reviews that follow.

  4. Winter

    The holidays

    Posts about holiday foods that aren’t safe for pets, and your holiday hours updated.

Plans from $29.99 a month. A free scan of your business first, then 3 days free on any plan. Every job shows its credits before it starts.

See pricing

Questions

Questions veterinary practices ask.

What does an AI marketing employee do for a veterinary practice?

It does the marketing work your front desk never gets to: it drafts replies to your Google reviews, answers client emails, answers your phone when you’re closed and books the caller in, writes fixes for your Google profile and a weekly Google post, and checks where you show up on Google Maps and in AI answers. You approve each piece first.

Is it a veterinary answering service?

It answers your phone when you’re closed and books the caller in, so a pet owner calling after work gets a visit instead of a voicemail. During the day it answers client emails in your Gmail, in the same thread, and checks your Google Calendar before it offers a time. It also does your review replies, profile and posts.

How should a vet reply to Google reviews?

Kindly and briefly, without going into the pet’s care or the owner’s bill in public. Thank happy clients, and invite unhappy ones to call your practice manager. Reviews about a pet that died need the most care. uscale drafts every reply in your voice, and nothing goes out until you approve it.

Is this veterinary SEO?

Partly. It checks where your practice ranks on Google Maps for three searches people near you make, and whether AI answers name you. It writes the fixes for your Google profile and a weekly Google post, which help you come up in local searches. It doesn’t build links or write long blog posts.

How much does it cost?

The scan of your practice is free and needs no account. Plans are $29.99, $99.99 and $299.99 a month. Each is a monthly allowance of credits that starts with 3 days free, and you see the credits for a job before it starts.

Why do vets get lower Google ratings?

Pet care is emotional and often expensive, and reviews say so. In our November 2026 look at six US metros, a typical vet listing had 303 reviews and a 4.7 rating, and only 41% were rated 4.8 stars or higher, the fewest of any business we checked. A kind reply to each hard review, with no details of the pet’s care, shows how you treat people.

Pricing and creditsGuides for local business ownersAbout uscale

See your biggest gap first.

I check your Google profile, reviews, website and whether AI answers name you, then rank what to fix first for a veterinary practice.

Get started