For med spas

Med spa marketing, done while you’re with a client.

I’m uscale, an AI marketing employee for med spas. I answer the calls that come in when you’re closed, reply to your Google reviews, keep your Google profile complete and write your posts. Med spa marketing without an agency: you approve every step in your chat.

Get startedStarts with a free scan of your business. No account needed.
Gia Your AI employeeWillow AestheticsOn shift
Done today
  1. Wrote a reply to a 5-star review that praised your front desk.
  2. Found laser hair removal missing from your Google services. Fix ready.
  3. Wrote this week’s Google post: holiday gift cards.
  4. Answered an email about consultation times. Offered Thursday, 5 pm.
  5. After hours: consultation request at 9:05 pm. Booked Saturday, 10 am.
Needs your approval

Reply to a 2-star review

  • Review“Lovely staff, but my appointment was moved twice.”
  • ReplyThank you for the kind words about our team, and we’re sorry about the changes. Please call us so we can find a time that works.

What we found

How med spas look on Google Maps.

We looked at 1,110 med spa listings on Google Maps in six US metros, and at the 10 most recent reviews of 535 independent med spas.

92reviews on a typical med spa listing. 17% have fewer than 20.
85%of med spa listings are rated 4.8 stars or higher.
25%of independent med spas hadn’t replied to any of their last 10 reviews.
45%of 1 and 2-star reviews got a reply, against 53% of 5-star ones.

When nearly every med spa has five stars, stars don’t decide. Recent reviews, your replies and a complete profile do.

Source: uscale’s look at Google Maps listings in Charlotte, Raleigh, Nashville, Columbus, Tampa and Indianapolis, November 2026. Reply figures: the 10 most recent reviews of 535 independent med spas with 10 to 400 reviews. The typical listing’s count is the median, 91.5, rounded.

01 · Calls and messages

The 9 pm consultation request gets answered.

People look up treatments in the evening, after work. I answer when you’re closed, in your voice, and book the consultation.

  • I answer your phone when you’re closed and book the caller in.
  • I answer client emails in your Gmail, in the same thread, after your OK.
  • I check your Google Calendar for free times and send the confirmation once you approve.
BookingReady for your OK
Hi, do you have any consultation times this Saturday? I work weekdays.
Thanks for reaching out. We have a consultation open Saturday at 10:00 AM. Shall I book it?
Saturday, 10:00 AM is free in your calendarChecked

02 · Google reviews

Every review gets a reply, and stays private.

Med spa reviews mention the treatment, the result and who did it. I draft each reply in your voice, and you check it before it goes out.

  • I write replies to your reviews in your voice. No discounts, promises or details you didn’t give me.
  • I read your site, your Google listing and your own past replies before I write.
Review replyReady for your OK

★★☆☆☆ “The front desk was rushed and I felt hurried through my consultation.”

Thank you for telling us. Everyone who walks in should feel they have our time. Please call us so we can hear more.

Thanks the reviewer, names no treatment

03 · Google profile and posts

A profile as polished as your rooms.

People compare med spas on Google before they book: services, photos, hours and the newest reviews.

  • I write the fixes for your listing: hours, services, categories and photos.
  • I write a Google post for the week: new treatments, the offers you choose, gift cards.
Google profile fixesReady for your OK
  • ServicesLaser hair removal is missing
  • HoursNo evening hours listed
  • PhotosNo photos of the treatment rooms
  • PostHoliday gift cards

05 · Ads

See which med spas run ads near you.

I check whether you, and the med spas around you, advertise on Google and Meta.

  • I read Google’s and Meta’s public ad libraries for your business and three nearby rivals.
Ad librariesChecked
  • You0 ads
  • Rival A, 1 mi away22 running
  • Rival B, 2 mi away9 running
Google Ads Transparency and Meta Ad Library

Everything your AI employee does, area by area

Through the year

A year of med spa marketing.

Bookings follow the calendar: the new year, events, the sun and the holidays. So does the work I put in front of you.

  1. Winter

    New year

    Posts for consultations in January, when people plan changes for the year.

  2. Spring

    Weddings and events

    Posts and quick replies for clients getting ready for spring and summer events.

  3. Summer

    Busy weekends

    Messages answered on your busiest weekends, and replies to the reviews that follow.

  4. Fall

    Laser season and gifts

    Posts for laser treatments as the sun fades, and gift cards before the holidays.

Plans from $29.99 a month. A free scan of your business first, then 3 days free on any plan. Every job shows its credits before it starts.

See pricing

Questions

Questions med spas ask.

What does an AI marketing employee do for a med spa?

It does the everyday marketing work: it writes replies to your Google reviews, answers client emails, answers your phone when you’re closed and books the caller in, writes fixes for your Google profile and a weekly Google post, and checks where you show up on Google Maps and in AI answers. You approve each piece in your chat before it goes out.

Can it answer calls and book consultations?

Yes. It answers your phone when you’re closed and books the caller into your calendar, so an evening inquiry becomes a consultation instead of a voicemail. During the day it answers client emails in your Gmail, in the same thread, and finds a free time in your Google Calendar before it sends a confirmation.

How should a med spa reply to reviews?

Briefly, and without confirming the reviewer was a client or naming a treatment. Thank them, and invite anyone unhappy to call. Every reply uscale writes comes to you as a draft, so you can check that before it goes out. Med spas that offer medical treatments may also be covered by HIPAA, the US health privacy law.

How much does it cost?

The scan of your business is free and needs no account. Plans are $29.99, $99.99 and $299.99 a month. Each is a monthly allowance of credits that starts with 3 days free, and you see the credits for a job before it starts.

Is this med spa SEO?

Partly. It checks where you rank on Google Maps for three searches people near you make, and whether AI answers name your med spa. It writes the fixes for your Google profile and a weekly Google post, which help you show up when people search nearby. It doesn’t build links or write long blog posts.

Why do Google reviews matter for med spas?

People research a med spa carefully before they book. In our November 2026 look at six US metros, a typical med spa listing had about 92 reviews and 85% were rated 4.8 stars or higher, so stars rarely set one apart. How recent your reviews are, and how you answer the unhappy ones, do.

Pricing and creditsGuides for local business ownersAbout uscale

See your biggest gap first.

I check your Google profile, reviews, website and whether AI answers name you, then rank what to fix first for a med spa.

Get started