A branded video should look like it came from your company, not from a template. uscale takes your brand from where it already lives: your website. It reads the live page the way a browser renders it, takes your colours, your typefaces and your logo, and every film is rendered in them. There is no uscale house palette on top.
What it reads
- Colours: the page background, the text colour, and an accent taken from your most saturated button.
- Type: your display and body fonts, matched to the closest Google Fonts when your site uses a custom one.
- Logo: from the link in your header, an inline SVG or the header image, then your site icons as a fallback.
- Light or dark: whether your site sits on a light or a dark background, so the film sits next to it naturally.
How it works
- It reads your brand while it checks access, and again while it films, so the film matches the site as it is today.
- The art direction is written from it. Before planning, the director sets the look of the film in your palette and type, and shows you stills of it.

- Every scene is rendered in it: cards, titles, captions and the close.
What you control
- Your logo file. Drop it in the chat and say it is your logo. An SVG’s own colour becomes the film’s accent.
- The look. Ask for a darker film, a different accent, or the style of a video you like.




