Most marketing video makers give you one kind of video and a library of templates. uscale makes different films for different jobs, from the same starting point: your website and a conversation with the director. On Generate you pick what the video should do; the director picks the form that does it best, and tells you why.
Four starting points
| What the video should do | What you get |
|---|---|
| Show the product | A walkthrough of your live product, in the look that suits it (below) |
| Tell a story | A story film of about 45–50 seconds: one character with a real problem, your product as the turn. You can send a photo for the character |
| Announce something | A 30-second illustrated launch film in your palette, built from your product’s own claims. No filming needed |
| Start from a reference video | Paste an X or LinkedIn video, or upload one: the director borrows its rhythm and devices and makes yours in your brand |
The walkthrough looks
| Look | Length | Best for |
|---|---|---|
| Dolly | about 44 s, no voice | dense dashboards and developer tools, for X and YouTube |
| Paper | about 47 s, narrated | products with a story for non-engineers: notes, documents, planning |
| Deep dive | about 34 s, narrated | one feature that carries the release |
| Micro | about 17 s, narrated | a short social cut of a single interaction |
| Cinematic | about 49 s, narrated, with AI film shots | a category-defining claim where atmosphere sells credibility |
| World | about 35 s, no voice, with AI film shots | a launch that deserves a poster moment |
Examples
Only from the chat
Two more forms start in the director chat rather than on Generate: a composed launch film, written as one designed piece from your storyboard and materials, and a founder avatar film, with you as the presenter (avatar films).
