A film for a florist and a film for a database should not sound alike. uscale gives the director a profile of your kind of business before it writes a word: what buyers in your trade need to see, the pages that hold the facts, the look that fits, and the words that would sound wrong.
The profiles
Fourteen built-in profiles cover florists; restaurants, cafés and bakeries; salons and spas; gyms; shops and boutiques; physical product brands; clinics; home services; professional services; hotels and venues; real estate; schools and courses; software; and everything else. Specialties within them are researched as customers arrive. Browse them on the industries page.
What a profile changes
- Which facts it reads: the pages that hold what your buyers ask about, for example opening times for a café or pricing for software.
- The art direction: a photographic film for a shop, product screens for an app.
- The script: a script editor for your trade rewrites the plan before anything is filmed.
- The checks: words from another industry fail the film’s quality check.
- The post copy: the post pack is written for your customers, in your trade’s words.
It never makes up a claim
- A number needs a source. A statistic that is not in your site or your notes becomes a plain statement instead of a made-up figure.
- Missing facts are asked for. If the film needs your opening times or your price, the director asks in the chat.
- Unverified details fail the check: an address, a time or a number the director cannot find stops the film before a viewer sees it.
