AI video quality varies from one render to the next, so every uscale film is checked before you are told it is ready. Some checks are measured on the rendered frames, some are read by an AI reviewer from a contact sheet of the film, and a few are written for your kind of business.
What is measured on every render
- Length: the film runs the length its style promises.
- Empty or blank moments: a scene with almost nothing on screen, or a card that comes out blank.
- The frame: the filmed product stays inside the frame, and titles have settled before the cut.
- Text: captions do not sit on top of other text, words are spaced properly, and cards are not overloaded with words.
- The voice: a line does not overrun its scene, and the narration does not repeat what is already on screen.
- The close: the end card does not overlap or repeat itself.
Read by an AI reviewer
A second model looks at a contact sheet of the finished film, frame by frame, the way a person skims a cut. For launch films and story films it also checks that the film makes its point and that the product is on screen enough.
Written for your business
- Wrong-industry words: a florist’s film never talks about “deploying”.
- Details it cannot verify: an address, an opening time or a number that is not in your site or your notes fails the check, rather than reaching your viewers.
- Composed launch films are checked before they are rendered, and repaired up to twice: text too small to read on a phone, screens cut off at the edge, text over text, a number not found in your materials.
When a check fails
The director tells you in plain words, at most the two things that matter, for example “one scene shows an almost empty panel”, and offers to fix it. Say “fix it” and it makes a new version. The film’s Preview shows whether it passed.
